Turning Great Into Exceptional: How Organization Elevated a Complex Site Refresh

Some projects start strong and only get better as they progress. Our recent work with the brilliant team at Baptist Health South Florida on their Heart and Vascular Care site is the perfect example. The vision was clear, the collaboration was outstanding, and the level of craftsmanship was top-notch from the start. By incorporating an interactive sitemap tool into the process, we were able to take an already great project and help it reach its fullest potential.

DAte

Aug 21, 2025

Category

Branding

Reading Time

5 min

A Ground-Up Rebuild

The Heart and Vascular Care site refresh was a large-scale effort, with every page rebuilt from scratch using newly developed components. The goal was to create a modern, user-friendly experience that matched the world-class care Baptist Health provides. From design to implementation, every phase of the project was approached with creativity, dedication, and a shared commitment to excellence.


An Interactive Guide for the Build

With so many new components and a wide range of content, we introduced an interactive sitemap tool that served as a living guide for the project. This wasn’t just a static diagram — it allowed the team to explore the site structure, see page relationships, and visualize where each piece of content would live. By giving everyone a shared, dynamic reference point, the tool streamlined decision-making, strengthened consistency, and kept all moving parts in sync.


Elevating the Final Product

The interactive sitemap gave the team the confidence to focus on fine-tuning design and content, knowing the overall structure was already mapped out and agreed upon. This clarity allowed creativity to flourish, resulting in a beautifully designed and intuitively organized site that makes it easy for patients to find the information they need.


Takeaway

A great team, a clear vision, and smart organizational tools can transform a complex project into something truly exceptional. By combining Baptist Health’s expertise with a streamlined, interactive workflow, we created a polished, modern site that reflects the quality of care patients can expect from their Heart and Vascular program.



Author

Adam Edelstein

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